Content is still king
No matter what your business is, for your brand to truly succeed, it needs to establish a solid reputation and be distinct from competitors. For the vast majority of brands today, your client’s first impression of your business will be online. All the old brick and mortar marketing techniques are no longer that relevant. But how do you establish your brand’s reputation online? If your digital platforms are scarce and outdated, clients will assume your business is too. How can you solve this? Content.
Content is what establishes your brand’s reputation. In the digital world, content is king. Images, videos, blogs, articles, social media content, e-books, online courses, infographics, designs, free digital resources, and podcasts are a few types of popular digital content.
The thing is, if you are busy running a business full-time, it’s unlikely you have the time to be creating, editing, scheduling, following up, and reviewing all your brand’s content. Content creation can be confusing if you haven’t done it before, and a lack of strategy can render all your work pointless. That’s where Alkali Media comes in.
Everybody has different content needs. We will work with you to establish the type of campaign that best suits your business goals. We will decide which social media platforms to use and if the content will be created in-house or by us.
We can work with your existing branding, or work with you to create a digital identity for your brand. We will make your social media channels look engaging, and consistent by designing eye-catching templates.
We will create the agreed content (such as articles, social media posts, videos). We can create bespoke content for you based on our own research, or use what you provide us. The content will be designed to attract interaction on your channels and increase your following.
Check out our latest content-creation projects.
Powerful, measurable results
We created a marketing strategy and content to promote the client’s online and offline services and increase their Instagram engagement rate by 1268% in the span of 3 months. We wrote a library of articles, to demonstrate the client’s knowledge, engage visitors, attract search engine traffic and encourage social media shares.
We created an omni-channel marketing campaign for this health shop in London, which lead to an increase in sales of 48% for their Black Seed Oil. We wrote a library of articles, educating customers about the various products and their benefits based on scientific studies which lead to an over 600% increase in their website traffic.
We created a complete social media rebrand and intensive digital marketing strategy for this boutique hotel in South East Asia that saw an increase of over 4320% on their social media engagement and an increase of 350% in room bookings.
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Get in touch, let’s find out if we are right for each other.